"DRIVE2LIFE" PSA CONTEST!!!
Seat Belt Buckle-up!
Every car’s most effective safety device is sitting right on the seat. Seat belts save nearly 15,000 lives every year, protecting drivers and passengers in crashes from serious injury or death. Of the 37,133 people who died in crashes in 2017, 47 percent were not wearing seat belts, according to the National Highway Traffic Safety Administration.
Despite these statistics, nearly ten percent of drivers and passengers still don’t use seat belts. Teens and tweens are over-represented among those who don’t buckle up.
That’s why seat belt safety is the theme of this year’s Drive2Life PSA Contest, by The National Road Safety Foundation in collaboration with Scholastic, the global children’s publishing, education, and Media Company.
Students in grades 6–12 throughout the U.S. are invited to submit a script or storyboard for a 30-second public service announcement (PSA) video to help educate their peers and others about the importance of buckling up.
The winner will receive a $1,000 prize and an expenses-paid trip to New York to work with an Emmy® Award-winning director to turn his or her idea into a PSA that will air nationwide on more than 160 TV stations on the nationally-syndicated program “Teen Kids News” next May during Global Youth Traffic Safety Month. Two runners-up in each grade category (grades 6–8, 9–12) will each receive $500. The teachers of the winner and runners-up will each receive a $100 gift card and a Scholastic magazine subscription.